Farrow & Ball · W93 · Pinks and reds
Farrow & Ball
Crimson Red
Behr
Heirloom
Lower score means closer. Under 2 is hard to tell apart on the wall; over 5 is a different colour that sits in the same family.
British paint maker, widely stocked across the UK.
UK stockists
Closest · 267
Blush
Nearest availablescore 6.01
This brand has nothing closer. Treat it as a starting point only.
Option 2 · 315
Nether Red
Nearest availablescore 9.55
Option 3 · 189
Carmine
Nearest availablescore 9.70
Sold through independent stockists in the UK and mixed to order.
UK stockists
Closest · 1293
Badlands
Similarscore 4.06
A sensible alternative, but clearly its own colour beside the original.
Option 2 · 2102-40
Brown Teepee
Similarscore 4.35
Option 3 · 1201
Spiced Apple Cider
Similarscore 4.77
North American colour card.
Closest · SW 9004
Coral Rose
Closescore 2.96
Same family and depth. Expect a slight shift in warmth or strength.
Option 2 · SW 9005
Coral Clay
Similarscore 3.56
Option 3 · SW 0061
Salon Rose
Similarscore 3.66
North American colour card. The Valspar range sold in UK stores is different.
Closest · 1008-7C
New Haven Rose
Closescore 2.42
Same family and depth. Expect a slight shift in warmth or strength.
Option 2 · 2002-5C
Rhapsody
Similarscore 3.51
Option 3 · 2001-7C
Rosy Sandstone
Similarscore 4.53
North American colour card.
Closest · 1059-5
Ferris Wheel
Closescore 2.30
Same family and depth. Expect a slight shift in warmth or strength.
Option 2 · 1056-5
Earth Rose
Closescore 2.35
Option 3 · 1055-5
Cinnamon Diamonds
Similarscore 3.64
North American colour card.
Closest · PPU2-10
Heirloom
Very closescore 1.60
A small difference you may see with the two side by side.
Option 2 · S180-5
Auburn Glaze
Closescore 2.12
Option 3 · 220F-5
Light Mocha
Similarscore 4.10
North American colour card.
Closest · DE6089
Brick Fence
Similarscore 4.49
A sensible alternative, but clearly its own colour beside the original.
Option 2 · DE6026
Handmade Red
Similarscore 4.82
Option 3 · DE5116
Rouge
Nearest availablescore 5.38
From the trade
Paint Crimson Red and your chosen match on two boards in the same finish. A flat and an eggshell in one colour never look identical.
Check them on the darkest wall in the morning and again under your own lamps at night. That is where small differences show.
Give the merchant the brand, colour name and code shown here. It avoids the guesswork of a scanned match.
In your light
Pick the way your window faces and the time of day. The same paint can look like three different colours.
North light is steady but cool and grey. It pulls blues and greys colder and makes greens look heavier. Warm based colours hold up best.
An approximation of how light colour and strength shift a paint. Use it to narrow a shortlist, then paint a sample board and look at it at these same times.
Building a scheme
Worked out from undertone and depth, the way a decorator would put a scheme together. Paint samples side by side before you commit.
A pale colour from the same undertone as Crimson Red, so the ceiling does not look stark white against it.
One step lighter or darker on skirtings, doors and window boards. A tonal scheme is the easiest way to make a room feel finished.
A dark colour that sits under it. Use on a fireplace wall, an inside door, a kitchen island or a hall below the dado.
From the other side of the colour wheel, at a similar depth, for a door, a bookcase or a cushion. Use in small amounts.
Colour values are on screen approximations taken from published community colour libraries (Farrow & Ball; Farrow & Ball (cross check); Little Greene; Benjamin Moore; Sherwin-Williams, Valspar, PPG, Behr, Dunn-Edwards), compiled 2026-10-09. Scores use CIEDE2000. Screens, light and sheen all change how paint looks, so always check a physical sample. Aethos is not connected to any of the paint makers named here and all colour names belong to their owners.