Farrow & Ball · No. 248 · Pinks and reds
Farrow & Ball
Incarnadine
PPG
Granada
Lower score means closer. Under 2 is hard to tell apart on the wall; over 5 is a different colour that sits in the same family.
British paint maker, widely stocked across the UK.
UK stockists
Closest · 140
Tuscan Red
Nearest availablescore 7.94
This brand has nothing closer. Treat it as a starting point only.
Option 2 · 6
Ashes of Roses
Nearest availablescore 8.75
Option 3 · 191
Leather
Nearest availablescore 9.03
Sold through independent stockists in the UK and mixed to order.
UK stockists
Closest · 1323
Currant Red
Very closescore 1.44
A small difference you may see with the two side by side.
Option 2 · CC-64
Bonaparte
Very closescore 1.52
Option 3 · 1309
Moroccan Red
Closescore 2.00
North American colour card.
Closest · SW 7587
Antique Red
Near identicalscore 0.99
Most people could not tell these apart on the wall.
Option 2 · SW 6594
Poinsettia
Closescore 2.85
Option 3 · SW 0033
Rembrandt Ruby
Similarscore 4.00
North American colour card. The Valspar range sold in UK stores is different.
Closest · 1011-2
Fabulous Red
Closescore 2.38
Same family and depth. Expect a slight shift in warmth or strength.
Option 2 · 1010-2
Bright Red
Closescore 2.90
Option 3 · 1009-2
Classic Red
Closescore 3.42
North American colour card.
Closest · 17-12
Granada
Near identicalscore 0.91
Most people could not tell these apart on the wall.
Option 2 · 13-09
Crushed Tomatoes
Very closescore 1.22
Option 3 · 13-16
Blaze
Very closescore 1.45
North American colour card.
Closest · MQ1-10
Red My Mind
Very closescore 1.67
A small difference you may see with the two side by side.
Option 2 · UL110-16
Bijou Red
Closescore 2.63
Option 3 · BIC-46
Clay Red
Closescore 2.77
North American colour card.
Closest · DEA150
Scarlet Past
Closescore 2.17
Same family and depth. Expect a slight shift in warmth or strength.
Option 2 · DEA152
Deep Crimson
Similarscore 3.93
Option 3 · DE5097
Red Rock
Similarscore 3.95
From the trade
Paint Incarnadine and your chosen match on two boards in the same finish. A flat and an eggshell in one colour never look identical.
Check them on the darkest wall in the morning and again under your own lamps at night. That is where small differences show.
Give the merchant the brand, colour name and code shown here. It avoids the guesswork of a scanned match.
In your light
Pick the way your window faces and the time of day. The same paint can look like three different colours.
North light is steady but cool and grey. It pulls blues and greys colder and makes greens look heavier. Warm based colours hold up best.
An approximation of how light colour and strength shift a paint. Use it to narrow a shortlist, then paint a sample board and look at it at these same times.
Building a scheme
Worked out from undertone and depth, the way a decorator would put a scheme together. Paint samples side by side before you commit.
A pale colour from the same undertone as Incarnadine, so the ceiling does not look stark white against it.
One step lighter or darker on skirtings, doors and window boards. A tonal scheme is the easiest way to make a room feel finished.
A dark colour that sits under it. Use on a fireplace wall, an inside door, a kitchen island or a hall below the dado.
From the other side of the colour wheel, at a similar depth, for a door, a bookcase or a cushion. Use in small amounts.
Colour values are on screen approximations taken from published community colour libraries (Farrow & Ball; Farrow & Ball (cross check); Little Greene; Benjamin Moore; Sherwin-Williams, Valspar, PPG, Behr, Dunn-Edwards), compiled 2026-10-09. Scores use CIEDE2000. Screens, light and sheen all change how paint looks, so always check a physical sample. Aethos is not connected to any of the paint makers named here and all colour names belong to their owners.